We are used to love the strange way Yohji Yamamoto does fashion. He discribed his fashion is sometime called amour for life that could help protect women from many dangerous circumstances. That means his fashion seems tough, untouchable but you still see the softness and feminity in it.
He was once in financial trouble that might make him bankrupt, so he had to make something profitable, wearable and saleable. Luckily, he's done it very well. Having a main brand, a few clothing lines and now a perfume line that could save him from the financial problem.
His latest line calls "discord" which launched last month. "discord" is all about fashion accesory, the moneymaker nowaday of every fashion brands. There are many extraodinary stuffs like scarves, bags, purses and shoes. But the most extraodinary thing is they all have soul.
The products use the hi-technology in printing so that they have the most realistic picture on the surface, from silk to leather. Yohji chooses flowers such as lotus, orchid, phyllocactus and cherry blossom look more romantic in BW.
You used to love smoke print of Alexander McQueen? You must love Yohji Yamamoto's smoke print too. Not to lousy as McQueen, Yohji's smoke capture the spontaneity, very natural.
The only one piece in color is the scarf which has the figure of Yohji Yamamoto with a dog face. Not so many people know this but that's his dog. He must love him very much.
The atmosphere of the store look very quite and with all those black and white product, we could feel the atmosphere of Zen, to be calm to feel the products, to listen to what they tell you. For example, the leather backpack which has the print of the waterfall is like telling the sound of the water in it, or you can feel all the flowers are blooming. But the most important message is, they are whispering "Pick me! Buy me! Bring me home!"
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