I recently know about the "No fish no nothing" campaign of Kenzo. In general, it's a campaign which is collaborated between Kenzo and Blue Ocean Charity with two main targets:
1. To let fashion lovers who couldn't be any more care about anything else but fashion know that there won't have any fish to eat in the 2048 because of the polluted ocean and overfishing (according to Kenzo website).
2. To sell more boring expensive clothes. (They said that the profit will be directly send to the Blue Ocean Charity but who knows)
I really appreciate the idea of waking up people to let us know more about human's behavior that's harmful to the nature and have an action. And that's even nicer when fashion involves in it. But, there's always a but:
1. The clothes is super ugly imo. They're just the basic casual clothes such as sweater, t-shirt, t-shirt look-a-like garment, short basic skirt, short pants and anything intersting piece? No?
My bad! the prints! Blue and purple ocean wave, grafitty typo, and a lot of tuna fishs. I don't find it beautiful or interesting at all.
2. The campaign is about protecting the Nature, protecting the Water, Ocean and Sea Creatures. But most of the clothes were made by cotton which is the greatest consumers of water and pesticides. Then the printing step. It's clearly that they didn't dye the clothes with natural friendly method cause it costs a lot more times and money than industrial printing which is included toxics.
What's the point right here? You raise a campaign to save the planet by selling the products that's harmful to the planet to make? So genius! You're even evil than those who fish and eat fish.
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